Privacy Policy
Last Updated: July 14, 2026
Mason Pilates (“Mason,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, use our booking services, purchase classes or packages, communicate with us, or otherwise interact with Mason.
By using our website or services, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
We may collect information that you provide directly to us, including:
Name
Email address
Telephone number
Billing and transaction information
Booking and class history
Account information
Information submitted through forms, questionnaires, or waivers
Communications you send to us
Marketing preferences
When you purchase a class, package, membership, product, or other service, payment information may be collected and processed by our third-party payment processors. Mason does not necessarily receive or store your complete payment card information.
We may also automatically collect certain information when you visit our website, including:
IP address
Browser and device information
Approximate location derived from your IP address
Pages viewed and links clicked
Referring website or source
Date and time of visits
Website and booking interactions
Advertising and analytics identifiers
We and our service providers may collect this information using cookies, pixels, tags, APIs, and similar technologies.
2. How We Use Information
We may use information we collect to:
Process bookings and purchases
Provide Pilates classes, private sessions, and other services
Manage client accounts, memberships, and packages
Communicate regarding bookings, schedule changes, and customer service
Process payments and maintain transaction records
Send marketing emails and promotional communications where permitted
Personalize and improve our services and website
Measure website traffic and advertising performance
Understand how clients discover and interact with Mason
Prevent fraud, misuse, or security incidents
Comply with legal and regulatory requirements
Enforce our terms, policies, and agreements
3. Cookies, Analytics, and Advertising
We may use cookies and similar technologies to operate our website, understand website usage, measure marketing performance, and deliver or evaluate advertising.
These technologies may be provided by third parties, including analytics and advertising providers such as Google.
For example, we may use Google Analytics and Google Ads technologies to understand website activity, measure conversions, and evaluate advertising campaigns. Depending on the technologies enabled on our website, third parties may receive information about your browser, device, website interactions, or advertising identifiers.
Cookies and tracking technologies can be used for functional purposes, analytics, and advertising. The New York Attorney General notes that cookies and other website technologies may identify devices and be used to track visitors and target advertising.
You may be able to limit cookies through your browser settings or other privacy controls available on our website or through applicable third-party services. Disabling certain technologies may affect website functionality.
4. How We Share Information
We may share information with third parties that provide services to Mason, including:
Website hosting and technology providers
Booking and client management platforms
Payment processors
Email and marketing providers
Analytics providers
Advertising platforms
Professional advisers, including attorneys and accountants
Fraud prevention and security providers
These providers may process information in connection with the services they provide to us.
We may also disclose information:
To comply with applicable law, legal process, or government requests
To protect Mason, our clients, or others
To investigate suspected fraud, security incidents, or violations of our policies
In connection with a merger, acquisition, financing, sale, reorganization, or other business transaction
We do not sell personal information for money.
Certain advertising or analytics technologies may constitute “sharing,” “targeted advertising,” or a similar activity under some privacy laws depending on the technology used and applicable law.
5. Email and Marketing Communications
If you provide your email address or otherwise opt in to receive communications, we may send you news, studio updates, offers, event information, and other marketing communications.
You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the email.
We may still send non-promotional communications relating to bookings, purchases, accounts, policies, or other transactions.
Federal law requires commercial email senders to provide recipients with a way to opt out of future marketing messages.
6. Information Related to Fitness Services
In connection with our services, you may voluntarily provide information regarding your fitness experience, movement history, injuries, physical limitations, goals, or other information relevant to class programming or instruction.
We use this information to provide and personalize our services, communicate with you regarding participation, and maintain appropriate business records.
Mason is a fitness business and is not a healthcare provider. Information you provide to Mason may not be subject to the Health Insurance Portability and Accountability Act (“HIPAA”).
7. Data Security
We use reasonable administrative, technical, and organizational measures designed to protect personal information.
However, no website, electronic transmission, or data storage system can be guaranteed to be completely secure.
We seek to retain information only as reasonably necessary for our business, legal, accounting, security, and operational purposes. FTC business guidance recommends that businesses understand the information they retain, limit collection and retention to what is needed, protect stored information, and securely dispose of data that is no longer required.
8. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to provide services, maintain business and transaction records, resolve disputes, enforce agreements, and comply with applicable law.
Retention periods may vary depending on the nature of the information and the reason it was collected.
9. Your Privacy Choices
Depending on where you live and applicable law, you may have rights relating to your personal information.
You may contact us to request that we:
Provide information regarding personal information we maintain about you
Correct inaccurate personal information
Delete certain personal information
Address questions regarding our privacy practices
Certain requests may be subject to legal exceptions, identity verification, or other limitations.
To submit a privacy request, contact us using the information below.
10. Children's Privacy
Our website and services are not directed to children under 13, and we do not knowingly collect personal information online from children under 13.
If we learn that we have collected personal information from a child under 13 in circumstances subject to the Children's Online Privacy Protection Act, we will take appropriate steps to address the information.
COPPA specifically regulates operators of websites and online services that collect, use, or disclose personal information from children under 13.
11. Third-Party Websites and Services
Our website may contain links to or integrate with third-party websites, booking systems, payment processors, social media platforms, or other services.
Those third parties have their own privacy practices and policies. Mason is not responsible for the privacy practices of third-party services.
We encourage you to review the applicable privacy policies of third parties with which you interact.
12. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our services, technology, legal obligations, or business practices.
When we update this Privacy Policy, we will revise the “Last Updated” date at the top of the policy.
13. Contact Us
Questions or requests regarding this Privacy Policy may be directed to:
Mason Pilates LLC
Email: aly@masonpilates.com
New York, New York